Charlie and Her Angels Serve Clients and Community
Anyone familiar with the TV show “Charlie’s Angels” may remember the 1970s series — and the 2000 reboot movie — where a man (Charlie), who is never shown on the screen, gives assignments to three crime-fighting women (angels) who work at a private detective agency.
Reverse the roles, and you’ll get a glimpse of the local moving company Charlie’s Angels Movers, run by a woman (Charlie Darrien) who is surrounded by men (angels) who work hard every day to make each client’s move a great experience.
Contrary to the show, owner Charlie Darrien is very visible and involved with her clients and her “angels.” In the first year of her business — 2013 — she was one of the movers working on the trucks, loading and unloading furniture.
“It was very important that I learned this side of the business so that I could know it myself and then coach, teach and train,” she said. “So if clients hired a four-man team, I was one of the four ‘men’ lifting armoires, sofas and safes!”
The Difference With Charlie
The public’s familiarity with the TV show inspired her business’ name, yet her faith also played a part in referencing angels. Through hard work and integrity, Charlie and her angels are hyperfocused on the overall client experience being positive, pleasant and extraordinary.
“We are committed to giving our clients the best customer service experience they have ever had, period,” she said. To that end:
• Clients have direct access to Charlie by texting the office number, if a need arises that requires her personal attention.
• It’s a family-owned and -operated business. Charlie is the owner, and her brother is the chief operating officer. “He is the most hard-working chief of operations that a person could ask for. He’s so dedicated to making us exceptional,” she said.
• Charlie advocates for people to volunteer in their communities. She sets an example by supporting local organizations like Airaoke, Mostly Mutts and B’s Charitable Pursuits.
Why a Moving Company?
Simply put, Charlie was looking for a career move away from her previous corporate experience and began searching for a moving company that would meet her expectations. She was shocked to read so many negative reviews about the moving companies she researched, in and out of state.
“East Coast to West Coast, 100 moving companies later, I couldn’t find a single one that I would choose to do business with based on the reviews that I saw,” she said. “I knew that there were opportunities here … I just had to figure out how to start. I thought of a name for a moving company, I sketched out the box-with-wings logo with a pencil, I built a free website myself, I ordered 500 business cards from Vistaprint and ordered one T-shirt with my logo on it. I had $200 in the bank and launched my business!”
On July 9, 2013, Charlie’s Angels Movers booked its first job. The company has experienced consistent growth; Charlie started with three employees (counting herself). Currently, there are 28 employees, with as many as 40 on the job during the busy summer season.
An entrepreneur at heart, Charlie has started a few other businesses. Charlie’s Angels Chariots Used Car Sales was born while trying to help future employees have transportation to get to work. She also owns Heavenly Holdings LLC for her real estate investments.
The Charlie’s Angels Movers charity truck has hit the road, staying busy meeting immediate needs and giving back to the community.
“We will have a video platform chronicling these adventures, so people can be involved and really see the difference that one person can make in the lives of others,” Charlie said, “so stay tuned for this fun infusion to the community.”
Heaven on Earth event venue is in the works, with a projected opening date of January 2025.
Charlie said she chose Acworth because she loves the vibe and energy. She goes all in to support the community, from the elected officials to the nonprofits.
“There is real community and unity in Acworth, and I love that I am a part of that fabric and that Acworth is so much a part of our story,” she said. “Moving into the city and purchasing the old health department building was an incredible accomplishment for our company. We finally had a home, and Acworth welcomed us home in a big way.”
The guest list for the company’s 10-year anniversary party included many of her professional friends and colleagues, and Realtors and agents who refer their clients to Charlie’s Angels. “It was my way of saying thank you to a community of supporters,” Charlie said. Acworth Mayor Tommy Allegood presented a proclamation from the city and council, congratulating her on 10 years of success in business. One recent success was contracting with Paulding County to deliver voting polls to the county’s precincts for every election.“We love upholding our civic duty also, and we’re so proud to serve,” Charlie said.
With the first franchise launched in Houston in January, Charlie plans to open one franchise a year over the next five years.
“If I could live two more lifetimes to accomplish helping all the people I want to help and execute all the ideas I have in my brain, that might be enough time,” she said.