This month, we are reminded of our nation declaring its independence 246 years ago and beginning the journey to build this great country from the ground up. Our predecessors took risks, explored the land and opened our first businesses. Our lives today are a direct product of the investment they made into our infrastructure.
Last month, I wrote about investing in yourself to recharge. How many of you took a day off or used a day spa gift certificate? Maybe you started learning another language or took up pottery?
Next, I want to share with you the power of investing in your business. Consider these four reasons:
- Your business will grow.
I’m sure you’ve heard, “You gotta spend money to make money,” right? Though it might seem a cliché, it’s true. Whether you’re investing in products to help your business run more smoothly, hiring a business coach or outsourcing tasks, spending the money is worth it.
- You (and others) will take your business seriously.
Once you start investing in your company, you’ll really start to take it seriously. That’s not to say you don’t take it seriously if you aren’t investing, but once you know you’re spending your hard-earned money on a product, or outsourcing, you’ll want to make sure it’s worth it. Your effort will be recognized.
- You will feel less stressed.
You know all those tasks you dread doing, such as payroll and reconciling the books? Whether you realize it or not, they’re stressing you out. Tasks that aren’t in our realm of expertise drain us more than we think.
- You will save time. Time equals money.
Your time is worth something. Tasks you don’t enjoy doing and aren’t doing efficiently end up taking twice as long to do. You’re wasting precious time that you could spend on building your business or enjoying your family and friends. And, for the love of all things holy, stop micromanaging. Include people you trust in your circle and empower them. They will work with you, instead of for you.
This sounds dandy, but how can you capitalize on this knowledge? Get connected! Get to know your fellow business owners — how did they accomplish their goals, who in the Acworth Business Association (ABA) can help you? We are a welcoming community — you just have to join us. Use the ABA to find your accountant, insurance agent, banker, business coach, social media director, attorney or even your next employee. Invest in yourself, invest in your business. Maximize your momentum, Acworth.
– Dale Hoeflinger is a financial adviser with Wells Fargo Advisors and the president of the Acworth Business Association. He grew up in Michigan but is happy to call Acworth home.